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Watson goes pink, with more colors to follow (The Associated Press)

KAPALUA, Hawaii (AP) -- Bubba Watson gazed toward the blue Pacific on the first tee at Kapalua and unleashed a big drive with his pink golf ball.

Next up likely will be a lime green ball.

The two-time Masters champion is even thinking of a two-tone ball.

''If we're going to challenge ourselves, let's challenge ourselves to make something that's really off the wall, that's still playable,'' Watson said. ''Companies I want to be with are ones that let me have an influence and let me in on the decision-making.''

That company is South Korea-based Volvik, with whom Watson signed a multiyear deal.