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Titleist parent company responds to USGA/R&A proposal to curb distance

New USGA proposals look to curb golf's distance problem

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Acushnet Company, the parent company for Titleist and Footjoy, responded to Tuesday's latest Distance Insights Project announcement by the USGA and R&A.

In its report, the USGA/R&A proposed changes to equipment manufacturers, including revised standards for how drivers and golf balls are tested for distance. It was the latter that Acushnet Co. CEO David Maher focused on in the company's stated response.

Statement in full:

Acushnet’s position is rooted in the belief that equipment innovation, while conforming to the rules of golf, has been a powerful force in the game and great contributor to its evolution and enjoyment at all levels of play.