Back to the Golf Newsfeed

Tiger Woods, TaylorMade Announce 'Sun Day Red' Brand After Nike Split; Logo Unveiled

It's time for Tiger Woods' next chapter.

Golf Digest shared the legend's new Sun Day Red logo, which is part of his partnership with TaylorMade following his departure from a longtime apparel partnership with Nike:

This comes after he announced on Jan. 8 he would no longer be a Nike ambassador. He first signed with the company in 1996 but revealed on social media that his partnership that helped define the world of golf for so many years with Sunday red shirts and countless iconic moments was coming to an end:

"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said at the time.