Tiger Woods Introduces His New Brand: Sun Day Red

Tiger Woods’s Sun Day Red is conceived as a lifestyle brand that will attract even those who don’t play golf.Credit...Fernando Llano/Associated Press For even those who have only a passing interest in golf, one of the sport’s most memorable images is of Tiger Woods playing his way to another major tournament victory while wearing a red polo shirt with a white Nike swoosh.

That image is officially in the past, however. In January, Mr. Woods announced the end of his 27-year deal with Nike, which had made him hundreds of millions of dollars. The partnership was marked by memorable ads and, of course, the red Nike shirts that Mr. Woods wore during many final rounds on Sundays.

When Mr. Woods…