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The Sandwich Economics of the Masters and Augusta National

AUGUSTA, Ga. — José María Olazábal hit a tee shot at Augusta National Golf Club’s 12th hole one day this week, jokingly bowed to the spectators and meandered toward the green of one of the great holes in golf.

Much of the gallery swiftly headed toward one of the great bargains in sports: the Amen Corner concession stand, where fans at the Masters can come by a meal — sandwich, soft drink and a cookie — for as little as $5.

The famously controlling club has spent decades accepting that it cannot, in fact, control the weather.