When Tom Brady started working on BRADY, his new performance apparel line, he didn't have the option to partner with college athletes. But when new rules were adopted last year, allowing student athletes to profit off of their name, image and likeness, Brady knew he wanted to get involved in some capacity.
He launched the brand in January, and announced NIL deals with Michigan Wolverines quarterback Cade McNamara, Jackson State Tigers quarterback Shedeur Sanders, Georgia Bulldogs wide receiver George Pickens, Coastal Carolina Chanticleers quarterback Grayson McCall and a handful of other athletes from other sports.