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Stock Watch: McIlroy's European Masters loss is still a win

Each week on GolfChannel.com, we’ll examine which players’ stocks and trends are rising and falling in the world of golf.

RISING

Class of 2019 grads (+8%): It’s difficult to recall a glitzier collection of young studs earning cards: Viktor Hovland, Scottie Scheffler, Robby Shelton, Kris Ventura, Mav McNealy, Doug Ghim and Matthew NeSmith, just to name a few. All of those dudes – every single one of them – did major damage in college. The fall portion of the Tour schedule will be must-see TV.

Rory (+5%): Losing to someone named Sebastian Soderberg was a letdown, but consider: Golf’s newest $15 million man was apparently so content with his fat check that he hopped on a plane to Switzerland, battled through some middle-round fatigue and then rallied with five birdies in the last seven holes to get into a five-man playoff.