The PGA Tour event in Los Angeles, formerly known as the Northern Trust Open, will be known as the Genesis Open beginning in 2017, according to a report from the Sports Business Journal.
The change comes amid a series of sponsorship shifts for next season, as Northern Trust will inherit the FedEx Cup Playoff event now known as The Barclays. Hyundai Motor America, in turn, will move its title sponsorship from the winners-only event in Kapalua to the Tour's L.A. stop, played annually at Riviera Country Club.