“A high-risk high-reward endeavor.”
That’s how a consulting firm hired for analysis by Saudi Arabia’s Public Investment Fund described what is now the kingdom’s golf venture, LIV Golf, in early 2021, according to confidential documents obtained, reviewed and reported by the New York Times.
Per the Times report, the firm, McKinsey & Company, last year laid out potential scenarios for the LIV Golf concept in a plan called, “Project Wedge,” with the greatest possible outcome – Saudi Arabia becoming “the world leader in the hidebound realm of men’s professional golf” – requiring the league to achieve several lofty benchmarks that the Times says “bordered on the fantastical.