Golf Channel · Jan 27, 2023
Puma Golf aims to elevate look and feel of brand, change perceptions
J.J. Spaun grabbed headlines a few weeks ago at Kapalua when he wore a button-down Puma Golf shirt for the second round of the Sentry Tournament of Champions. Turns out, Spaun wasn’t officially a Puma brand ambassador at the time, but after donning the bold look, he is now.
It unlikely, though, that he’ll be outfitted that bold for the rest of the season.
As it enters a new year, Puma is dialing back the flashiness that it displayed for so many years when Rickie Fowler was in his 20s. Fowler is still with the iconic brand, but now 34, Fowler has evolved in his fashion; Puma is following suit.