The PGA Tour announced it is leaping into the online tee-time business with the formation of a new company, EZLinks Golf LLC.
The Tour formed a partnership with EZLinks Golf, Inc., a leading tee-time operator, and has launched TeeOff.com as its official entry into the tee time marketplace.
“A core mission of the PGA Tour is to grow the game by leveraging our brand name, media assets and golfer reach to drive participation at every level of the sport,” said Tour commissioner Tim Finchem. “We believe the creation of EZLinks Golf LLC will have a positive and direct influence on inspiring play at the recreational level.