The PGA Tour put in place this year a $40 million bonus plan that will pay the top 10 players based on how much they "move the needle" rather than their performance on the course.
In theory, players such as Tiger Woods, Rickie Fowler, Bryson DeChambeau, Phil Mickelson and Jordan Spieth could be among those to benefit.
The idea is to reward players who drive engagement with sponsors and fans. It had been studied in the wake of an effort by a rival entity known as the Premier Golf League that over the past several years has attempted to lure players to a new circuit that would set up a worldwide schedule with guaranteed payments.