Golf Channel · Nov 27, 2019
Notes: Whan wants 'equal opportunity' for LPGA in sponsorship dollars
NAPLES, Fla. - Not even commissioner Mike Whan is clear on the length of the contract extension the LPGA Tour gave him.
That's the least of his concerns. Whan says his contract has been structured in such a way that his departure - either leaving or getting fired - is not tied to whatever income is left on the deal.
What drives Whan as he enters the second decade is getting more companies to show support for women in their marketing dollars. In a strong letter to LPGA members announcing his extension last week, he raised the question that if a company's stated values are to provide equal opportunity for women, why wouldn't that be reflected in the marketing and sponsorship money it spends?