After being called the “Incredible Shrinking PGA Merchandise Show” by one media outlet last year, show organizers have bucked that narrative as they prepare for this week’s 70th edition of the annual global golf industry meetup at the Orange County Convention Center in Orlando, Florida.
Last year’s PGA Show, which followed the pandemic-influenced all-virtual show in January 2021, featured just over 600 exhibitors and was devoid of most of the biggest names in golf equipment and apparel, including Titleist/FootJoy, Callaway, TaylorMade, Cobra/Puma, Ping, Cleveland/Srixon, Peter Millar and Travis Mathew.
But in the face of murmurs that the PGA Show, which began in 1954, was no longer relevant, this year’s show will see an exhibitor bump back into the 800s.