ORLANDO, FLORIDA - MARCH 07: A flag blows in the breeze during the final round of the Arnold Palmer Invitational Presented by MasterCard at the Bay Hill Club and Lodge on March 07, 2021 in Orlando, Florida. (Photo by Mike Ehrmann/Getty Images)
By NBC Sports
STAMFORD, Conn. – NBC Sports has produced significant viewership gains for the PGA TOUR to open the 2021 calendar year, delivering a 30% year-over-year viewership increase on NBC and a 24% increase for GOLF Channel/NBC tournament coverage through last week’s Arnold Palmer Invitational, according to data provided by The Nielsen Company.