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NBA's LeBron tops Power 100 list for third straight year (Reuters)

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Mar 24, 2016; Brooklyn, NY, USA; Cleveland Cavaliers forward LeBron James (23) advances the ball during …

(Reuters) - LeBron James and Stephen Curry grabbed the top spots on the Horrow Sports/MVPindex Power 100 as the NBA dominated the rankings released on Tuesday with 24 players on the list that evaluates an athlete's brand and marketability.

It marked the third consecutive year that James, who plays for the Cleveland Cavaliers, topped the list while Curry, who led the Golden State Warriors to an NBA title last year, shot into second place from 45th.