Golf Channel · Mar 20, 2019
LPGA embraces history, pushing forward with 'Drive On' branding
PHOENIX – LPGA leaders want you to see the bigger picture of what they believe the tour is all about.
They want you to see that the obstacles their players have overcome in building the oldest women’s sports organization are examples that inspire beyond sport.
They’re celebrating more than athletic performance in “Drive On,” the tour’s new brand campaign launched Wednesday at the Bank of Hope Founders Cup.
With the campaign’s first 45-second advertisement, they began selling the message of diversity, inclusion and women’s empowerment that they believe has been part of the tour’s story since its inception in 1950.