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LIV Golf Reaches a TV Deal, Putting Saudi-Backed Tournaments on The CW

Related Topics: LIV Golf

LIV Golf, at last, has a television deal.

The new circuit, bankrolled by Saudi Arabia’s sovereign wealth fund and the catalyst for the turmoil over the last year in men’s professional golf, said Thursday that its 54-hole, no-cut tournaments would air on the CW Network and its app beginning next month.

Although the arrangement is a milestone for LIV, whose tournaments last year were relegated to websites such as YouTube even as it showcased stars like Brooks Koepka, Phil Mickelson and Cameron Smith, the deal also underscores the circuit’s short-term limitations and the challenges any alternative league faces during its entry into the American sports market.