Greg Norman adds 2 key executives to group attempting to start new golf league

Greg Norman announced the addition of two key executives to his staff at LIV Golf Investments, the group that announced his hiring as CEO last week and that is behind an effort to start a new golf league where the golf Hall of Famer will serve as commissioner.

Ron Cross, a former executive at the PGA Tour and Augusta National, will be the organization's chief events officer. And Sean Bratches, a former executive at ESPN and most recently with Formula 1, will be LIV Golf's chief commercial officer.

Norman said last week that LIV Golf Investments was putting $200 million into the Asian Tour to start a 10-tournament series of marquee events that is to begin in 2022. Those tournaments, although…