Farrell’s New Role Follows Past Decade Spent as CMO of USA Swimming
Matt Farrell, CMO of USA Swimming, has joined Golf Channel as General Manager of Alternative Golf and Executive Director for the World Long Drive Association. Farrell is a 20-year veteran of sports and entertainment marketing spanning roles with USA Swimming, the U.S. Olympic Committee and Warner Brothers. The announcement was made today by Tom Knapp, Golf Channel executive vice president, partnerships and programming.
“Golf Channel is committed to the growth of the game by engaging new and different fans in our coverage of all aspects of the game,” said Knapp.