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Golf Channel · Mar 7, 2016

Finchem details PGA Tour, LPGA alliance

PGA Tour commissioner Tim Finchem offered his opinions Sunday into what makes the PGA Tour’s new strategic alliance with the LPGA appealing to his men’s organization.

During the WGC-Cadillac Championship at Trump Doral, Finchem said a surge in the growth of golf among junior girls and young women around the world has caught his tour’s attention.

“The women's game on the amateur side is perhaps the fastest-growing aspect of our sport, here domestically and certainly around the world and Asia, et cetera,” Finchem said.

Finchem also said he has been paying attention to the “smart” approach the LPGA has pursued in cultivating international markets.

Full story at Golf Channel

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