Bridgestone has ended its brand ambassador partnership with Bryson DeChambeau after he decided to make the jump from the PGA Tour to LIV Golf, the company announced Tuesday.
Bridgestone said in a statement, per Jonathan Wall of Golf.com:
"The PGA Tour is an extremely important part of professional golf, and Bridgestone has a sports marketing relationship with this highly visible series of tournaments. In considering that Bryson DeChambeau will no longer be participating in these events, Bridgestone and Bryson have agreed to end their brand ambassador partnership."
This article will be updated soon to provide more information and analysis.