Bay Hill broadcast to feature more player-caddie chatter

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ORLANDO, Fla. -- The Arnold Palmer Invitational will have fewer commercials and more emphasis on data and player-caddie interactions as part of a pilot program a key sponsor has endorsed.

Instead of Mastercard -- the presenting sponsor -- having a 30-second commercial, it will get brand visibility through various graphics on the broadcast that show anything from the leaderboard to player factoids and statistics.

PGA Tour Commissioner Jay Monahan said the move is another response to a "Fan Forward" survey of some 50,000 people who indicated what innovations they wanted to see on the broadcast and on the golf course.

That already has led to more player interviews during the…