Cobra Puma got into the name, image and likeness space when the golf company announced Friday the signing of 12-year-old golf phenom, Xavier "Xeve" Perez.
It's the first NIL deal for the company, and while Cobra Puma did not disclose specifics, the agreement includes free product and monetary compensation to help Perez pursue professional golf.
"Xeve's personality, talent and love for the game is inspiring, and we're thrilled to welcome him to the Cobra Puma Golf family," Dan Ladd, president and general manager of Cobra Puma golf, said in a statement. "He is a fantastic talent and role model, which aligns with our mission to push the game forward and inspire the next generation of golfers.