Once upon a time in a century far, far away, the Warriors marketing brains mailed packages to prospective ticket buyers. Included was a button which read, “I’m a Warriors Worrier.”
Not only that, they enlisted big Bay Area names, past and present, to help spread the message.
From the New York Times: “Jim Plunkett, the Los Angeles Raiders’ quarterback, is shown saying, ”I worry long distance.” Bill Walsh, the San Francisco 49ers’ coach, says, ”they’re my second biggest worry,” and Reggie Jackson of the California Angels says, ”I’m a designated worrier.”
They did this. They really did.