The Under Armour deal could earn Curry more than the $473 million he’s made from his NBA contracts, according to Sports Business Journal. Along with stock options, the deal includes yearly base pay, on-court incentives and product royalties.
“I couldn’t imagine Under Armour without Stephen, or Stephen without Under Armour,” said company founder Kevin Plank when the contract extension was announced in March.
There is no doubt the partnership has been mutually beneficial, but it hasn’t been without issues. Curry and Under Armour were widely mocked in 2016 after the release of the Curry 2s, which were jokingly referred to as “Dad Force Ones.