Stephen Curry is the catalyst for the 73-win Golden State Warriors, and he's now the catalyst for breaking records in merchandise sales.
On Friday, CSNBayArea.com reported Curry merchandise sales increased by more than 250 percent in the last year, setting a new NBAStore.com record.
Curry's skyrocketing popularity has come at a time when his play is escalating to a new level. At this time last year, the Warriors had completed a 67-15 season, the top record in the Western Conference, and Curry was on his way to winning the first MVP Award of his young career.