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Steph Curry signs multi-year deal with Brita

Water is my drink. I like that Brita makes tap water taste good, so you don't need to spend money or waste plastic with bottled water.

OAKLAND -- A 2013 study in the journal Pediatrics showed nearly 80 percent of the food endorsed by top athletes was "energy dense and nutrient poor," while 93 percent of beverages endorsed got 100 percent of their calories from added sugar. Now, one of the biggest names in sports is bucking that trend.

That athlete? Who other than reigning basketball MVP Stephen Curry?

Brita and Stephen Curry announced today that Curry has signed a three-year deal with Brita to endorse the brand's water filtration products and the benefits of water in general.