It’s that time of the summer again. After going way too deep ranking names and court designs, we’re back to hit perhaps the most important piece of art associated with a team: its primary logo, which defines both its on-court look and marketing reach.
Some rules:
• This is subjective, though I’ve consulted experts who understand the process behind the images.
• I’ve focused almost entirely on primary marks; things get unwieldy if you factor in the half-dozen secondary and partial logos that teams conjure to sell more stuff. That said, a killer secondary logo can nudge a team up the rankings — or make you wonder how they could hide it behind some dull central mark.