Quick Hits with Warriors and Rakuten Executives

With the news of the Warriors partnering with Rakuten for the jersey badge opportunity, warriors.com had the opportunity to speak with executives from both organizations. Here are a few highlights from that conversation with Warriors CMO Chip Bowers and Rakuten founder and CEO Hiroshi “Mickey” Mikitani.

Why is Rakuten the right partner for the Warriors?

Chip Bowers (CB): It gets back to the people. At the end of the day, we wanted to work with a first class brand, which we accomplished with Rakuten, but just as importantly we wanted to work with first class people. From the very beginning, we met Mickey and his team and they came in with a plan. It was obvious that they had discussed the…