Steph Curry hasn’t played on the floor for the Warriors for the last three games. But on Saturday night, he made the ultimate difference for one Bay Area company.
That’s when Curry showed up at Chase Center sporting a hat from Laces, an apparel company founded by a Santa Clara University alumnus who grew up in and lives in the Bay Area. Curry’s decision to wear the company’s hat featuring “Bay Area” written upside down and arched, a popular look recently in the sports-adjacent fashion world, put Jeff Chu, the CEO and founder of Laces, and his team into a frenzy.