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Dubs in-depth: TV ratings for the 2020 NBA Finals are abysmal

When the NBA announced it was resuming the 2019-20 season, it was welcome news that provided us with some semblance of normalcy during a crazy time across the globe. The league shut down on March 11 due to the global Covid-19 outbreak and went more than four months without a game.

Commissioner Adam Silver signed off on the plan to spend more than $150 million to construct a bubble in Orlando, Florida, where players and team, league and media personnel will reside through the playoffs.

At first, the thinking was that the television ratings would be through the roof, mainly because most of the country is at a standstill due to the pandemic.