Yeah, I know. This is a for-profit company very intentionally leveraging attention for a PR boost. But you know what? It doesn’t matter because it is also more than that.
In honor of International Women’s Day, a young girl who made a profound impact with her appeal to Stephen Curry received the first pair of the Curry 6 purple sneakers a day before their official release.
Stephen Curry is the face of Under Armour, a huge multinational corporation with tremendous influence and reach. So when Riley Morrison, a 9-year-old local girl wrote a letter, it could have easily been lost in a pile of correspondence and fan mail.