It’s all about the fit and the ability to consistently make the playoffs, despite bigger jobs being available that would pay much more money.
Since returning to his alma mater, Brett Key has already reignited the Georgia Tech football program and positioned it for sustained success. While Georgia Tech can't afford the he same salary dollars as some of the larger-budget schools like Auburn University or Penn State University, the intangible advantages of this fit are increasingly clear.
"Georgia Tech's not going to be able to pay as much money as a Penn State or an Auburn" ud83dudcb0@DanWolken explains Georgia Tech's sales pitch to convince Brent Key to stay.