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Georgia Tech’s poor branding damages its recruiting efforts as much as anything

Fair warning — at around 2,600 words, this article is extremely long.

A topic that is often discussed among Georgia Tech fans, both on this site and elsewhere, is the quality of recruiting being done by Paul Johnson’s staff to his Yellow Jackets’ team. More specifically, often the discussion involves some unrest with regards to the staff’s efforts, varying anywhere from discontent to downright disapproval. There are complaints about the amount of local talent that the Yellow Jackets aren’t acquiring, about the recruiting rankings being decidedly average-to-below-average among Power-5 peers, and about the lack of accolades being given to the recruits that Georgia Tech does sign.