Georgia Tech athletics has announced a new partnership with Under Armour. Making the major sports brand the official provider of uniforms, apparel, footwear, and accessories for the Yellow Jackets beginning July 1, 2026.
This agreement will give Georgia Tech athletes, coaches, and staff access to the same cutting-edge gear worn by other major college athletes Joining Notre Dame, Utah, Wisconsin, Northwestern, Maryland, and the U.S. Naval Academy. The deal also includes support for name, image, and likeness (NIL) opportunities, which have become a vital part of today’s college athletics landscape.
The partnership rekindles a relationship from 30 years ago.