Georgia Tech announced publicly Wednesday that it was working to “pursue an updated visual identity system” that will go hand-in-hand with the strategic plan that Tech is working on with it’s 10-year vision.
From the project announcement:
Georgia Tech is exploring a refresh to its brand visual identity, following the 2020 launch of its new 10-year strategic plan.
The Georgia Tech brand is strong and recognizable. The Institute is committed to further strengthening the brand to bring about a more robust identity that reflects Tech’s new strategic direction. The brand refresh effort, led by Institute Communications, supports Tech’s new strategic focus areas: Amplify Impact, Champion Innovation, Connect Globally, Expand Access, Cultivate Well-Being, and Lead by Example.