The photo is a window to another era, the Jurrassic Period as far as the NFL goes.
You may wish to Google it (neither noun nor verb in 1967). And make it your screen saver (also not a thing when it was taken).
Behold Kansas City quarterback Len Dawson at the halftime of the first Super Bowl. He is sitting on a cheap metal folding chair, an open bottle of Fresca at his feet.