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Big Ten Turmoil: Why ACC Fans Shouldn’t Buy the USC Rumors

The Big Ten is wrestling with internal drama that would sound very familiar to ACC fans. A proposed multibillion-dollar capital-investment deal, one that would hand over an equity stake in Big Ten revenue assets to a new group called Big Ten Enterprises. Has sparked resistance from two major brands: Michigan and USC. The pushback has ignited message-board fantasies about exits and realignment, including USC somehow pivoting to the ACC. Entertaining? Yes. Realistic? Not even close.

The Deal That’s Causing the Rift

The Big Ten has signaled to Michigan & USC that it plans to move forward with a $2.