Reimburse the College Football Playoff organization for sales taxes on tickets. Provide hotel rooms and “mementos” for the participating teams. Decorate the city with at least 750 street banners.
Those are a few of the promises in Atlanta’s recent winning bid to host college football’s national championship game in January 2018.
The bid, a copy of which was obtained by The Atlanta Journal-Constitution, provides a window into the costly and competitive world of securing marquee sporting events.