ATLANTA-With football season just over a month away, Georgia State is encouraging fans to release their #InnerPanther in a new marketing campaign introduced on Wednesday.
Based on Georgia State’s core values of Outstanding Effort, Fearlessness, Trust, Purpose, Respect and Integrity, the new "Unleash Your Inner Panther" campaign is a result of months of collaboration with between the athletic department and OutdoorFlics.
With a combination of GeorgiaStateSports.com/InnerPanther and unique Geotargeting around campus and Atlanta, the goal was set to engage the six million people in Atlanta, 200,000 alumni and more than 50,000 Georgia State students. Along with that engagement, goals to drive ticket sales, Panther Athletic Club memberships and apparel sales through the department’s new store launched just over a month ago brought the campaign to life.