STATESBORO, Ga. – Sponsorship sales veteran Jeff Ferguson has been named general manager for Georgia Southern Sports Properties, a property of Learfield Sports and the exclusive multimedia rights holder for Georgia Southern University Athletics.
Ferguson, boasting nearly 30 years of industry experience, most recently served five years with Live Nation as director of sponsorship sales. Prior to that, he was senior associate general manager for ISP Sports overseeing sponsorship programs for UCF Athletics and managing naming rights for its Bright House Networks Stadium. Ferguson also was president of Marketing Alliance Group, which later sold to Velocity Sports & Entertainment.