It’s simple. Georgia should not and cannot lose to Georgia Tech in football. Sure, a few once-in-a-while instances may happen. But ask anyone who regularly is around fans from The North Avenue Trade School. To say that the GT fan base is insufferable for those 365 days after an upset win is a gross understatement.
Ray Goff had his shortcoming as a Georgia coach, some not of his own making, but he understood this - that things are unpleasant if you lose to Georgia Tech. It’s similar for Kirby Smart, too, and you'd expect that from a player who played for Georgia.