Kirby Smart has made his NIL strategy very clear at Georgia. He is willing to pay recruits and players what he thinks they are worth, but he will not go over the top with how much he spends on any one player, especially if that player is an underclassmen or high school recruit.
Smart discussed this strategy last week at SEC Media Days, and unsurprisingly it made national headlines. Some college football fans claimed that this means the game is beginning to pass Smart by, but when thinking about it more this strategy from Smart should work out extremely well in the long run.