It was a day or two into the brave new world of NIL when my phone buzzed. A notification flashed on my screen and suddenly I was chatting with UGA starting safety Christopher Smith II. A couple hours after reaching out to him about a partnership with Dawg Sports Live, we were on the phone. A few days later, we signed a deal.
Because of NIL, athletes who usually only speak to the media a couple times a year are now using their voices in many different ways. We sat down with Chris earlier this week to catch up on his offseason, how the team is coming together, and much more…
“We’re keeping the main thing the main thing.