Just when we thought we had a solid understanding of the ever-evolving Name, Image, and Likeness (NIL) landscape in college athletics, another significant shift is happening right here on the Hilltop. After serving as the official collective for your Georgetown Hoyas since its launch, Hoyas Rising will be winding down its operations, set to cease activities as of May 30, 2025.
It looks like Georgetown’s NIL collective @hoyasrising is starting to shutter in favor of bringing the efforts in-house. This is in accordance with an email from Athletics Director Lee Reed noting the restructuring was sparked by the NCAA’s House settlement (still pending).