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Marketing campaign celebrates valley pride

This past summer, Fresno State Athletics started a new marketing campaign focusing on the pride the people of Fresno and the Central Valley have of Fresno State and its sports programs.

The Pride of the Valley campaign was sponsored primarily through partnerships and has made a big splash since its first day on June 4.

The campaign consisted of putting out a video, placing nearly 2,000 yard signs, publishing newspaper advertisements and purchasing space on five billboards within the region from Sacramento down to Bakersfield.

“[The goal] is to reestablish our brand, who we are, and what we mean to this Valley, ”said Frank Pucher, senior associate athletics director for external relations and one of the creators of the campaign.