After last week’s announcement of a new apparel deal with Adidas, the Fresno State Athletics has announced a revamping of the Bulldog brand for all athletic purposes, according to a news release.
The revamping will take place during the upcoming year and is being made to reflect an update on a brand, Fresno State, which is rich with history and tradition.
Some of these changes have been rolled out slowly this semester in volleyball games, wrestling matches and basketball games. This is all in an effort to engage new audiences, improve retail offerings and establish Fresno State Athletics as a nationally recognized brand.