“We cannot be $30 million behind every year compared to our peers.”
At a Florida State University Board of Trustees meeting on Friday, athletic director Michael Alford didn’t mince words when discussing the school’s potential outlook in the coming new world of college athletics.
“We have to do something because we are a brand — a very important brand — and we drive the media value in this conference. We’re consistently talking to the conference,...making sure that they understand our value to this conference.
“But at the end of the day, for Florida State to compete nationally something has to change moving forward.