Whether fans tune in to see you win or lose, as long as they tune in, it is all that matters. Florida State has mastered threading that needle as they routinely do huge TV ratings, which is why they are one of the most coveted brands in college football.
The Noles and Virginia helped set a record for ESPN Friday night games with 4.4 million viewers, peaking at 6.9 million.
The Noles traveling to Virginia and getting to an early 14-0 deficit against an unranked team as the only college football game on the night probably helped fuel that viewership.